The Story behind my Penguin Enamel Pin Kickstarter Campaign

Penguin Enamel Pin Kickstarter Campaign Sketch

If you’ve followed my work for a little while, you’ll know that I created a little Penguin Character a while ago. Penguin has featured on all sorts of products, he started off on his own calendar in 2017, which formed the start of my freelance career and Etsy Shop. Since then, I’ve created a second Calendar for 2018, Christmas cards, Birthday cards and a little enamel pin, which was quite popular!

Whilst preparing for Christmas 2017, I really wanted to create a few more products featuring my little Penguin and created Christmas cards for the occasion but for a few different reasons, I couldn’t branch out into different products. As Christmas approached, I had the idea that I could create a Kickstarter Campaign to raise the funds for these new products but as Christmas was so near, I knew I had run out of time. Christmas came and went and that idea was put towards the end of my to-do list and almost forgotten in the busy-ness that is Christmas time for a small business.

Fast forward to April this year and whilst planning out my work for the month, the perfect opportunity arose to launch my Kickstarter Campaign – World Penguin Day on April 25th!

Now, if you are unaware, Penguin is my little office assistant, he sits on my desk, making me smile, keeps me in order and doesn’t do too much else! He is a firm believer in my productivity, getting all the cool stuff done and having an ice day!

So, the products that I have designed for this Kickstarter Campaign are based on this. First of all there is a cute enamel pin, where Penguin is carrying his trusty pencil with the words “Get cool stuff done” on it. There is also a notepad and pencil set, and a few different colour variations of my original penguin enamel pin.

Penguin Notepad, Pencil and Enamel Pin Set

I launched the Kickstarter Campaign on 25th April and in the matter of a few days, the original target was met! I am still in shock to be honest.

If you’re unfamiliar with Kickstarter, it is a website where creatives can raise funds for creative projects through people pledging to support them. People who pledge can opt for a reward in return for their pledge and so in my case, you could opt for the new pin design, a notepad and pencil set or the new colour variations of the original pin design. Kickstarter is all or nothing, so I put in a target of £260 for the “Get Cool Stuff Done” Pin and if I didn’t reach that target, no money would be taken from you, and the project wouldn’t go ahead. However, the target was reached within the first few days and I’d created stretch goals to be able to create the notepad & pencil and the new colour variations, which have also been reached. As I’ve reached all of these targets, is likely to go ahead, the money will be transferred to me at the end of the campaign and I can get these new products manufactured! All fingers crossed that everything goes well at the end of the campaign.

The campaign has just over a week left and at 339% funded at the moment, it is highly likely that these new products will be produced, which is so exciting! This also means that there is just over a week for you to be able to pledge towards the campaign to ensure you get your flippers on one of these new products before anyone else.

Simply pop over to my Kickstarter campaign here and select the reward that you’d like.

If you’ve already pledged, I just wanted to say thank you so so much for your support so far, this process has been a great learning curve for me and has been so far out of my comfort zone but your support has made it all well worth it, so Thank You again and I look forward to sending out all of the rewards once they are all made.